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The Make Healthy Normal (MHN) social marketing campaign is an awareness raising and behavioural change strategy seeking to address increasing overweight and obesity in NSW, in line with the goals of the NSW Healthy Eating and Active Living Strategy 2013-2018.

Make Healthy Normal has been developed to challenge the current perception of normal and to motivate people to reassess their lifestyle choices. The campaign provides an opportunity for audiences to make healthier choices by providing consistent messaging about healthier living. By focusing on the idea that “small changes can make a big difference” the campaign helps to remove the perceived enormity of change required to lead a healthier life and make incorporating healthier eating and physical activity into everyday life more achievable.

Digital advertisements


Digital Advertisement - Sugary Drinks


Digital Advertisement - Unhealthy Snacks


Digital Advertisement - Water

Digital Advertisement - Sit Less

Social advertisements

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Community Events

 
 
 
 
 
 
 
 
 
 

Leaderboards – Service NSW

 

 

 

 

Television Advertisements


Radio Advertisements

​Screen time
Snacks
Sugary drinks
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cald radio advertisements

Arabic Radio advertisements​​​​​

​Screen time
Snacks
Sugary drinks
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CANTONESE Radio advertisements

​Screen time
Snacks
Sugary drinks
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MANDARIN Radio advertisements​​​​​

​Screen time
Snacks
Sugary drinks
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Vietnamese Radio advertisements​​​​​

​Screen time
Snacks
Sugary drinks
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CALD print advertisements

Arabic advertisements


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Arabic_Water_270x180


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Chinese advertisements


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Vietnamese advertisements


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Sugary Drinks animation and infographic

MHN Concertina postcard artwork (Printed quantities available on order from TOLL)

MHN Concertina postcard artwork [PDF]

Print specifications:
Make Healthy Normal 8pp folded postcards
8pp Concertina (Z) Fold Full Colour x 2 sides on matt art 170gsm
Size: A6 (105mm x 148mm)
Quantity: XXX

MHN problem solution posters

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MHN Mini-challenges


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Every day mini challenge water 1700x2200
 


Every day mini challenge family Arabic 1700x2200
 


Every day mini challenge family Chinese 1700x2200
 


Every day mini challenge family Vietnamese 1700x2200
 


Every day mini challenge family 1700x2200
 


Trade chips for plain popcorn family Arabic 1700x2200
 


Trade chips for plain popcorn family Chinese 1700x2200
 


Trade chips for plain popcorn family Vietnamese 1700x2200
 


Trade chips for plain popcorn family 1700x2200
 


Choose fresh over fried 1700x2200
 


Choose fresh over fried 1700x2200
 


Take the stairs instead of escalaltor 1700x2200
 


Swap sugary drinks for iced water 1700x2200
 

DISTRACTION SCREENS


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MHN photography images


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To request the use of assets not available on this page please email: makehealthynormal@doh.health.nsw.gov.au.